A simplified version of this title can be “How Does a Search Engine Work?” Taking about how search engines worked at the outset of this decade, the leading blog SearchEngineWatch.com mentions, search engines were fond of keywords and words. In the early decade of 2000s, if your website had lengthy content, stuffed with keywords, way to top position in Search Engine Ranking Page (SERP) would not be that difficult for you as it is today.
However, trends have changed significantly now. Although words still have a considerable role in bringing your website up in SERP, the relevance of words and how you use them are more important factors. Most search engines now see how useful and straightforward your website and its contents are.
This blog attempts to highlight the elements, which a search engine looks for while listing sites in its search results –
Basic Job of Search Engine –
Going technical, search engines have two basic tasks to perform: reading the websites or pages, and indexing or listing them in their search results in a realistic order for the ease of their users. There is an automated system that reads and indexes your site and pages in search results. So, if you want your pages to rank in top position, you will need to make sure that your website and pages have that essential element. For this, you might need help from a reliable SEO service in Australia.
Reading the signals – There are a number of factors search engines read on your site. Some of these signals are: Categorization, Geo-Localization, and User Behavior and Demography, Website Authority/Trust, Classifications, Internal Link Ratios, Localization, Entities, Domain History, Thin Content, Meta Data, Entities, Temporal Signals, Semantic Signals, Linguistic Indicators, Social Graph Signals, and Spam Signals.
Ranking Mechanism – It includes numerous factors present on your site. To get a hold of these signals, you can consider speaking to your SEO agency in Melbourne, Canberra, or in whichever city of Australia, you are in. Key mechanisms or signals that ensure a better ranking include: score, content, speed, reliability, relevance and responsiveness of your site and pages.
Hope this post helps you understand some of the basic elements that leading search engines want a website to have in order to appear in top search results. We will be coming up with more posts related to SEO, SMO, PPC and other fundamentals of digital marketing.